First, organize 1,000

by Abhishek

Interesting!!

via Seth's Blog by Seth Godin on 12/23/09


Kevin Kelly really changed our thinking with his post about 1,000 true fans.

But what if you’re not an artist or a musician? Is there a business case for this?

I think the ability to find and organize 1,000 people is a breakthrough opportunity. One thousand people coordinating their actions is enough to change your world (and make a living.)

1,000 people each spending $1,000 on a special interest cruise equals a million dollars.

1,000 people willing to spend $250 to attend a day-long seminar gives you the leverage to invite just about anyone you can imagine to fly in and speak.

1,000 people voting as a bloc can change local politics forever.

1,000 people willing to try a new restaurant you find for them gives you the ability to make an entrepreneur successful and change the landscape of your town.

Even better, coordinating the learning and connections of this tribe of 1,000 is not just profitable, it’s rewarding. If you can take them where they want to go, you become indispensable (and respected).

What’s difficult? What’s difficult is changing your attitude. Instead of speed dating your way to interruption, instead of yelling at strangers all day trying to make a living, coordinating a tribe of 1,000 requires patience, consistency and a focus on long-term relationships and life time value. You don’t find customers for your products. You find products for your customers.