Few months back I wrote an article called "Single biggest advantage you may have over your competition"
I wrote about how being available to your clients always can become a serious advantage of yours.
But I would like you to read one more article from Seth Godin.A simple antidote to a corporatized, unfeeling, profit-maximizing world
"Caring gives you a compass, a direction to head and most of all, a reason to do the work you do in the first place."
If we follow what Seth says here, we will never lose a direction in the business.
Thank you Seth for writing this. It is probably the best article I have ever read.