abhishek desai's posterous

Today, Twitter moved into a new, much larger office in San Francisco. The space, which was previously Bebo’s SF office, is right around the corner from their old one.

A few members of the Twitter team spent much of the weekend decorating the new digs with a number of Twitter-themed elements like birds and @ symbols. Check out some of the pictures being posted to the web by Twitter employees below. And yes, there is a DJ booth — and apparently vanity mirrors in the toilet stalls.

[photos: flickr/ryansking, twitpic/caroline, yfrog/robey, twitpic/wfarner, twitpic/jennadawn]

Update: And a bunch more pictures from the @twitter Flickr account:

Crunch Network: CrunchBase the free database of technology companies, people, and investors

[This is the fourth part of the 4 part series on Business Management.]

Marketing is about selling the benefits of the products before actually selling the product. It has to be to an extent that customers queue in front of the stores hours before launch of the product. You have to get the user excited.

What is that one thing that makes you excited about going for a vacation or say going home after work. Its the anticipation of what is to come after the journey or transit. You have to create that notion in your potential customers so that he is super excited about finishing this journey of registration on the site or buying the product.

Marketers are commonly heard saying that marketing is about telling a story and yet we fail to create a strong story around our product. A story like “I was having this problem and got in deep s**t cause of it, so i teamed up with my friends from IIT and solved this practical problem that everyone faces in everyday life.” Think for yourself, is that story strong enough that your children will share it with your grand children? A real marketing story has to be that strong.  If you rethink all the childhood bed time stories you would probably realise that every story was marketing something. Something so strongly that even you will share the same story with your children. Whether it is about Pinocchio that sold you the idea of not saying lies or Hare and Tortoise about being slow and steady. Every idea/product/service/belief was sold to you through stories. If you are a Hindu and had to explain about some gods to a non-hindu you will comfortably only be able to talk about the ones you know a story about. That is the power of a story. Stories give a point to talk. They create conversations and they spread the word.

How many of us really respected Steve Jobs before the story he shared with us?

Like HR management was not only about managing employees, even marketing is not just about your product but also your company to attract better employees and partners. When there is a story about how Google takes 14 rounds of tests and interviews before hiring someone, it is actually marketing it self to the smartest brains of the world to join the company.

Apart from plain self centered stories it is also important to sell something that the product offers. And the best thing that you can sell is hope. The way Obama did it. Remember everyone is doing that. When a bike ad shows you can attract girls every time you ride on it, it is selling you hope. Pick up a genuine problem that your prospects face and sell him the hope of coming out of it.

Here’s a easy three way step to create an effective marketing communication.

1. Tell the benefits of the product/service to attract the attention.
2. Then the features in your product that will provide that benefit so that user can judge for himself whether you are saying the truth.
3. And then do an emotional connect (human management) with it so that the communication has a better recall rate.

One doesn’t even realise that he is marketing something almost every minute of his life. And something is being marketed to him at the same time. When you say a single word more than what is required, you are actually marketing yourself. Also if you can resist the temptation of doing so, you are marketing yourself, only in a long lasting way this time.

Does your product have a story that people will like to talk about?

Please share in your opinions/comments on this.

pic credit

4M’s of Management IV- Marketing (Brand Management)

What is your company about?

Recently I got inspired by Kathy Sierra, whose blog Creating Passionate Users and Head First series of books revolutionized developer education. She kept saying the same thing again and again: help your users be awesome.

Kathy taught me that if you can’t explain your mission in the form, “We help $TYPE_OF_PERSON be awesome at $THING,” you are not going to have passionate users. What’s your tagline? Can you fit it into that template?

It took us nine years, but we finally worked out what Fog Creek Software is all about, which I’ll tell you in a moment, but first, some backstory.

In the early days, we were all about making a great place to be a software developer in New York City.

Yep, that was all there was to it. Almost every software job in the city was terrible. You had a choice of which kind of terrible. Want to wear a suit and work long hours under crummy conditions? Take a job at a bank. Want to report to a manic-depressive creative who demands that you stretch HTML in ways that would have you put to death, in certain countries? Take a job at a media company. Want to work 24/7 in a basement with water pipes dripping on your head and get paid in worthless stock options? Take your pick of the revenue-free dotcom startups.

Why New York, then? There are lots of great product companies where software developers are treated very well in Redmond, Washington. But I was sick of trying to live in lesser cities. Sure, the Seattle area is beautiful, and green, and clean, and possesses great coffee, and I understand that there are even a couple of grocery stores open late now. But I’m staying in New York, because it’s the greatest city in the world.

I gave up the search, and decided to start a company with my buddy Michael Pryor. Making a nice place to work was our primary objective. We had private offices, flew first class, worked 40 hour weeks, and bought people lunch, Aeron chairs, and top of the line computers. We shared our ingenious formula with the world:

The tagline was “building the company where the best software developers want to work.” It was, to say the least, awkward. It didn’t make for a good elevator pitch. It didn’t really have the right format. “Abercrombie and Fitch: building the apparel store where the hottest teenagers will want to work.” Who cares? Not the hot teenagers, I’ll tell you that.

Anyway we accomplished that goal. Cross it off the list. What’s next? We needed a new mission statement.

And it has to be something of the form, “We help $TYPE_OF_PERSON be awesome at $THING.”

Bells went off. Everything we’ve done successfully has one thing in common: It’s all about helping software developers be awesome at making software.

That includes Joel on Software, Stack Overflow, all the books I’ve been writing, the conferences like DevDays and Business of Software, the Jobs Board and Stack Overflow Careers.

It includes our flagship product, FogBugz, which is all about giving developers tools that gently guide them from good to great. It’s the software implementation of the philosophy I’ve been writing about for a decade, lacking only one thing: the feature to replace exceptions with return values, while adding Hungarian prefixes to all variable names. THAT IS A JOKE, PEEPLE. Put DOWN the bazooka.

Helping you make more awesome software is why I write endlessly about what we’re doing at Fog Creek, despite the fact that people accuse me of shilling. I’m not writing to promote our products. You don’t have to buy our products to get the benefit of reading about my experience designing them and building them and selling them. I’m writing to share some of my experiences in case they can help you make better software.

Our focus on helping developers explains why one of our early products, CityDesk, flopped: it had nothing to do with software developers. And it explains why another of our products, Fog Creek Copilot, only found a market in the niche of software developers doing tech support.

So, here you go, the new tagline: “We help the world’s best developers make better software.”

Going through this exercise made it easy to figure out what belongs in future versions of FogBugz and what doesn’t. In particular, we’re adding source control and code review features to FogBugz, using Mercurial, the best open-source distributed version control system. Everything that helps developers make better software belongs in FogBugz: project planning, project management, bug tracking, and customer service.

It took almost ten years, but I think we finally got the mission for the next ten nailed.

Optional Advertainment: If you’ve got a moment, check out this 4½ minute trailer for Make Better Software, a new video training series we’ve been working on for more than a year. It’s the video edition of Joel on Software and fits perfectly with our agenda of helping developers make great software.

Need to hire a really great programmer? Want a job that doesn't drive you crazy? Visit the Joel on Software Job Board: Great software jobs, great people.